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Real winners do not play by the rules – they change them or even make their own.
Niall Fitzgerald, chairman, Unilever

Business Plans

Applying the Rules of Business

Successful Craft Entrepreneurship: Applying the Rules of Business was written for the Crafts Council of Ireland to provide a simple and intuitive approach to business planning, with a specific emphasis on crafts businesses.

But the approach is applicable to micro businesses of all kinds. Hence, the soon-to-be-published Successful Micro Entrepreneurship.

Below are some tasters ...


The Rules of Business

The rules of business, like the rules of science, apply to all businesses equally, regardless of size, origin, country or sector of operation or the entrepreneurs who stand behind them.

Click here to see the Rules of Business.


Applying the Rules

The outcome of applying the rules of business is a viable business, whose shape and direction is sketched out in a business plan.

The intuitive approach of Successful Micro Entrepreneurship results in a simple and easy to complete structure for a business plan.

Click here to see the business plan structure.


To review the other approaches to business planning, choose from:


Business Plan Pro





Successful Craft Entrepreneurship: Applying the Rules of Business
is available from the Crafts Council of Ireland.
Click here for more information.