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Real winners do not play by the rules – they change them or even make their own.
Niall Fitzgerald, chairman, Unilever

Business Plans

Applying the Rules of Business

The Rules of Business, like the rules of science, apply to all businesses equally, regardless of size, origin, country or sector of operation or the entrepreneurs who stand behind them.

There are 10 Rules:

  1. You gotta be true to yourself.

  2. You gotta have something to sell.

  3. You gotta know who you’re selling to.

  4. You’re not alone.

  5. You can’t charge more than the customer thinks it’s worth.

  6. You gotta get the sales.

  7. You gotta sell within capacity.

  8. You gotta get a margin.

  9. You gotta have money to make money.

  10. You gotta make a profit to stay in business.

The Rules look deceptively simple – no more than common-sense really. And that’s all they are. But they’re centuries’ worth of common-sense, honed by entrepreneurs down the ages.

Too many would-be entrepreneurs believe that the normal rules of business do not apply to them. Sadly, however, this is not the case.

To review the other approaches to business planning, choose from: