Competing through Innovation:
Essential Strategies for Small and Medium-Sized Firms
Bertrand Bellon & Graham Whittington

Part One: You Did Say “Innovation”?
Allegory (episode one)
1 Innovation and the Market
2 Assessing the Risk

Part Two: The Innovation Process
Allegory (episode two)
3 Where Are We Now ? — The Diagnosis
4 The Consultation Group
5 Selecting a Strategy
6 Preparing the Organisation
7 Setting up the Investment
8 Evaluating the Costs of the Project
9 Evaluating the Impact of the Project
10 Anticipating Obsolescence

Part Three: Why Small Firms Are Special
11 Internal Strengths and Weaknesses of Small Firms
12 The Environment

Part Four: Innovation is a State of Mind
Allegory (third and final episode)
13 Technology Watch
14 Acquiring Technological Innovation
15 Intellectual Property
16 Partnership

Part Five: Innovation Policy and Practice
17 Innovation Policy and Practice across Europe
18 Innovation Networks in the UK

Conclusion: Innovation and Society by Riccardo Petrella