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Starting Your Own Business:
A Workbook, 2nd edition
Ron Immink & Brian O'Kane

CONTENTS

Starting Your Own Business takes a potential entrepreneur through the whole process of starting a business, from first thoughts about self-employment to the practicalities of start-up. It consists of three chapters:

READY provides you with essential background information, preparatory to making a commitment to a start-up. It includes both Self-assessment and Market Research as key elements, as well as Training for Entrepreneurs and Start-up Alternatives.

  • Introduction
  • What Makes an Entrepreneur?
  • Self-assessment
  • Developing & Testing your Idea
  • Market Research
  • Identifying Future Trends
  • Feasibility Study Grants
  • Training for Entrepreneurs
  • Start-up Alternatives

STEADY takes you through the steps necessary to develop a Business Plan, including the Mission Statement, Strategy, Marketing, Staff, Finance, Taxation and Premises. Presenting the Business Plan and Financiers’ views on Business Plans are also included.

  • Introduction
  • Developing a Mission Statement
  • Developing a Strategy
  • Innovation
  • Competitiveness
  • Using Technology to Advantage
  • Marketing
  • e-Business
  • Products and Production
  • Staff
  • Which Legal Structure?
  • Registering a Business Name
  • Opening a Bank Account
  • Taxation
  • Accounting
  • Insurance
  • Trading Laws
  • Premises
  • Working from Home
  • Finance
  • Operating Budget
  • Cash-flow Planning
  • Assistance – State Agencies
  • Frequently Asked Questions
  • Assistance – Other Organisations
  • Reducing Risk
  • Mentors
  • Professional Advisers
  • The Business Plan
  • Presenting your Business Plan
  • Business Plans: The Banks’ View
  • Smell the Flowers

GO provides forms, documentation and further guidance to help you put your business into action.

  • Introduction
  • Completing the Accounts Pages
  • Job Application Form
  • Job Description
  • Employment Contract
  • Safety Statement
  • Advertising Control Sheet
  • Quality
  • Environmental Concerns
  • Health and Safety
  • Intellectual Property
  • Monitoring Performance

Appendices

  1. Addresses
  2. Further Information
  3. Evaluation Form

In addition, templates and spreadsheets for key elements of the business plan are available for download from the Download page of www.startingabusinessinireland.com.


   

Starting Your Own Business: A Workbook, 2nd edition
Ron Immink & Brian O'Kane
€20 pb.