AssistanceIRISH DIRECT MARKETING ASSOCIATION93A Lagan Road, Dublin Industrial Estate, Glasnevin, Dublin 11
T: (01) 830 4752 Categories: Information; Marketing; Networking; Training
The IDMA is the trade association for companies that practise in or supply the direct marketing industry in Ireland.
IDMA offers training in direct marketing techniques.
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Mary Lawlor & John Keane (editors)
This is the first book to address this powerful marketing approach to business in an Irish context. With contributions from over 40 practitioners and academics, it provides an excellent overview of the tools and techniques required for successful direct marketing strategies. |
