AssistanceMARKETING CENTRE FOR SMALL BUSINESSUniversity of Limerick, Limerick
T: (061) 202 986 Categories: Consulting; Marketing
The Marketing Centre for Small Business (MCSB) is a marketing and market research consultancy, established in 1985 to offer marketing assistance to start-up companies operating in the Shannon Region. Since then, it has grown to include SMEs and local and national statutory bodies, along with development agencies, as part of its client base.
The MCSB is a campus company of the University of Limerick, operated with the assistance of the Department of Management & Marketing. The MCSB specialises in both marketing consultancy and market research. Among the marketing services offered are marketing audits and planning, new product development, promotional campaigns and formulation of company marketing strategies. Research work includes customer surveys, feasibility studies and general market research. |