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PreparationAssessment: Assessing the MarketThe flip-side of checking that your idea is both right and ready for the market is to check whether the market is both right and ready for your product or service.Are there market factors, which you have overlooked, that would make the market unsuitable for your product or service? An import ban on Irish products in the country you intend to export to is an obvious example. And are all the support factors in place in the market for your product or service? Notice how out-of-town shopping centres have only developed as car ownership and the willingness to several miles to shop has become acceptable in the market. Timing can sometimes be all.
You have now considered all the aspects of assessment and can return to the main Assessment page.
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